Software industry invents a significant new platform about once every decade. I will share with you the basic principles of context-aware computing, and talk about Context Engines and Context Data Handling. This will lead into a technical discussion of how information versus technology ratios need to change in order to support the next wave of technology for context analytics and context-mediated transactions. We will talk about the nature of the workloads and how memory and storage technologies need to evolve. I will present the work we at SanDisk Technology Council are doing in this area and would like to invite you to innovate with us in inventing the future.